The brand

About The Knitted Co.

The Knitted Co. is a private-label brand that builds hand-woven wool, jute, and cotton area rugs, plus one jute pouf ottoman, with artisans in India.

The Brand for the Buyer Who Checks the Back First

Listings print hand-woven over a glued face often enough that The Knitted Co. sells the check instead of the claim: turn any rug over and the weave reads the same on both sides. What no listing says out loud is that a covered patio suits exactly one rug here, and the rest belong indoors, over a non-slip rug pad on any hard floor.

Run your palm across the ivory 6'x9' wool weave and you feel a medium pile that springs back under a dining chair. Turn that rug over: the Web pattern reads the same on the back, because a person fed every strand through the frame, not a power loom. Your entryway gets jute instead, braided thick enough to hide grit between Saturday cleanings.

Artisans in India build each rug and each pouf across several weeks, flat-woven for the wool and cotton pieces, braided or diamond-patterned for the jute. That is why your 6'x9' arrives a fraction off the listed width, and why no second rug matches it. Every piece spot-cleans with a dry cloth and never goes in water, which is the trade you make for fiber that biodegrades.

The braided jute round holds 683 verified buyer reviews at 4.3 stars, the deepest record on any piece here. Your floor gets wool, jute or cotton. Your small living room gets a jute pouf that seats a guest at dinner and holds a mug tray after.

Wool takes the dining room and the bedroom, because a flat wool web absorbs a chair drag twice a day and springs back by morning. Jute takes the entryway and the one covered patio, since the braid drops grit below the surface where a shoe sole cannot grind it across the face. Cotton takes the nursery and the reading corner at a quarter-inch profile, thin enough that an interior door clears it on the first morning.

Care runs the same way across all three fibers. Blot a spill inside the minute with a dry cloth, never rub it, and never put any of these weaves under running water: submersion swells jute and the braid will not flatten back. Vacuum with a suction head rather than a beater bar, which chews loose fiber out of a wool weave inside a season. Rotate a rug 180 degrees every six to twelve months so the sun-faded side trades places with the shaded one.

What the brand does not publish is worth saying out loud. No GOTS or GoodWeave certificate appears on these pieces, and no flame-resistance rating either. There is no separate brand warranty beyond the 30-day return window the retailer runs, so check the fit against your own doorway in the first week rather than the fourth.

Natural fiber rug and woven pouf in a warm neutral living room
Wool, jute and cotton weaves photographed in the rooms they were built for.
4.3★Weighted average
1,871Verified buyer reviews
3 fibersWool, jute and cotton
IndiaWhere every piece is woven

Why the Loom Stays Out of It

The positions that decide what The Knitted Co. builds in India, and what it will not build at all.

Handcraft Over Throughput

Weavers in India spend weeks on a single 10'x14' piece. A loom covers the same floor area in an afternoon and loses the variation that proves a hand made it.

Fiber That Goes Back to the Ground

100% jute breaks down in soil at end of life. A polypropylene rug in the same landfill sheds microplastic for decades after the room it decorated was repainted.

No Two Rugs Alike, By Design

Your 6'x9' arrives a fraction off a neighbour's identical order, with the Web pattern drifting in places. That drift is the receipt for a human frame.

Craft Without a Gatekeeper

A 2.5'x8' hallway runner and a 10'x14' great-room rectangle come off the same weaver frame. Small floors get the same hand construction as large ones.

Ready to match a weave to a room? See the rugs and the pouf.